Whether you're wanting to kickstart your new fitness journey or you're looking to level up your routine this year, following the right fitness influencers can either inspire or overwhelm you. We're looking for actionable advice for a balanced life rather than unsustainable training plans and restrictive diets.
We've curated a list of social media pros that bring more than just workouts to the table—they offer motivation, education, and a dose of realism that makes every rep feel worth it. From expert trainers and relatable fitness journeys to workout ideas and wellness tips, here are the best fitness accounts to follow for ultimate inspiration in 2025.
1. Keelin Nugent (@_kikifit_)
Why Follow?
Keelin Nugent is an Irish fitness coach based out of Dubai who creates hybrid programs that work for women at every stage of their fitness journey. Her page is filled with real life advice, her own fitness journey and workouts and some of the most delicious recipes that bring lower calories options without it feeling like a 'diet'.
Best For:
Delicious low calorie dupes, real talk, training advice and building confidence in the gym.
2. Georgia May Salamat (@georgiamaysalamat)
Why Follow?
Georgia combines fitness, lifestyle, and nutrition into an all-in-one package. As a professionally trained chef and fitness enthusiast, her content is filled with healthy recipes, balanced living advice, and glimpses of her fitness routine.
Best For:
Balanced eating and approachable fitness inspiration.
3. Kelsey Wells (@kelseywells)
Why Follow?
As a trainer for the Sweat app and a vocal advocate for body positivity, Kelsey Wells shows us how strength is far more important than aesthetics. Her workouts focus on progressive weightlifting, and her honest posts about self-love and overcoming insecurities make her relatable to anyone striving for both mental and physical health.
Best For:
Strength training, confidence-building, and body positivity.
4. Emily English (@emthenutritionist)
Why Follow?
Emily English is a registered nutritionist whose feed is a beautiful blend of wholesome meal inspiration and outdoor easy access fitness motivation. Her gut health approach to food and fitness is perfect for those who want to make sustainable, healthy lifestyle changes without sacrificing flavor.
Best For:
Nutrition advice, healthy recipes, and holistic health.
5. Kayla Itsines (@kayla_itsines)
Why Follow?
Kayla Itsines, the creator of the famed Sweat app, is synonymous with short, effective, and results-driven workouts. Her feed is packed with 28-minute sessions, real-life transformations, and practical meal ideas for those with busy schedules. If you’re a fan of high-energy home or gym workouts, her content is a must.
Best For:
Quick HIIT workouts, beginners, and moms looking to regain strength post-pregnancy.
6. Natacha Oceane (@natacha.oceane)
Why Follow?
With a science-driven approach, Natacha Oceane demystifies fitness and wellness. Her content is rooted in research, offering functional workouts, mobility moves, nutrition insights, and mental health discussions. She’s also known for her adventurous outdoor challenges, perfect for fitness enthusiasts who love variety.
Best For:
Functional fitness, scientific wellness insights, and outdoor adventurers.
7. Jeff Nippard (@jeffnippard)
Why Follow?
For those who want to dive deep into the science of fitness, Jeff Nippard is your go-to. A pro bodybuilder and science-based coach, Jeff offers workout techniques, tips on muscle-building, and myth-busting content to help you train smarter, not harder.
Best For:
Weightlifting enthusiasts, gym-goers, and anyone curious about the science behind fitness.
8. Cassidy Morgan (@cassidymorganfitness)
Why Follow?
Cassidy is a personal trainer with a highly usable and educational approach to glute training. Her feed is packed with dynamic workout tutorials, weightlifting tips, and relatable posts about balancing health with everyday life.
Best For:
Glute workouts and educational fitness content.
9. Dr. Hazel Wallace (@thefoodmedic)
Why Follow?
Combining her expertise as a doctor and fitness enthusiast, Dr. Hazel Wallace shares practical advice on nutrition, fitness, and mental well-being. Her posts bridge the gap between science and actionable steps, making her a valuable resource for holistic health.
Best For:
Science-backed nutrition, balanced fitness routines, and busy professionals.
10. Mia Lauren Green (@mialaureengreen)
Why Follow?
Mia is all about making wellness approachable. With her focus on mental health, sustainable fitness habits, and holistic well-being, her posts are both inspiring and practical. Her content is perfect for anyone seeking a balance between health and happiness.
Best For:
Mindful fitness, self-care, and sustainable routines.
11. Massy Arias (@massy.arias)
Why Follow?
Massy Arias is all about empowerment and strength, both mental and physical. Her high-energy workouts often mix traditional strength training with mobility and core-focused exercises. Her journey of overcoming struggles with mental health resonates with her followers, making her both motivating and inspiring.
Best For:
Strength and mobility training and mental health advocacy.
12. Sohee Carpenter (@soheefit)
Why Follow?
Sohee Carpenter specializes in sustainable fitness and nutrition practices. Her posts focus on helping people break away from all-or-nothing mentalities and adopt habits that stick for life. She also regularly shares insights about strength training and how to overcome diet culture.
Best For:
Building sustainable habits, strength training, and mindset shifts.