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We’re firm believers in infusing a little luxury into everyday life whenever possible, but there’s something about January that makes us crave it even more. Maybe it’s the post-Christmas lull, the colder weather (hello Dubai rain), or the endless back-to work to do lists piling up. Whatever the reason, we rarely need an excuse to leaning into lux. Here's everything we're adding to cart this month to make our mornings start that little bit better.
Start Your Day By Upgrading Your Oral Care
Possibly the king of electric toothbrushes, the Philips Sonicare 9900 Prestige Rechargeable Toothbrush is one of the best electric toothbrushes out there. Powered by AI technology, this smart toothbrush personalizes your brushing experience, ensuring a deep, dentist-level clean every time.
What sets this toothbrush apart? Its SenseIQ technology adapts to your brushing pressure, motion, and coverage in real time, providing a tailored clean that protects your gums and maximizes plaque removal. Paired with the Philips Sonicare app, you’ll receive real-time insights and coaching, making it easier than ever to maintain optimal oral hygiene.
It also looks beautiful on your bathroom counter with design meeting luxury with its sleek, ergonomic build and premium materials. The rechargeable battery offers weeks of use on a single charge, and the included travel case ensures your oral care routine stays flawless wherever you go.
Philips Sonicare 9900 Prestige Rechargeable Toothbrush
SHOPElevate Your Coffee Ritual with the Smeg Coffee Machine
Known for its iconic aesthetic, Smeg has crafted a coffee machine that doesn’t just make your coffee, it looks stunning at the same time. This bean-to-cup machine grinds fresh coffee beans on demand, ensuring every cup is rich, aromatic, and fresh. With multiple beverage functions, including espresso, cappuccino, and latte macchiato, you can effortlessly recreate café-quality drinks at home. Plus, the adjustable settings allow you to customize everything from grind size to coffee strength, tailoring every brew to your exact preferences.
Its user-friendly interface and compact design make it a perfect fit for any kitchen. The chic, polished finish adds a touch of design to your countertop whilst the built-in milk frother creates silky foam for lattes and cappuccinos. Whether you're fueling up for a busy day or savoring a slow morning, the Smeg Coffee Machine is your ultimate coffee companion.
Smeg Coffee Machine
SHOPUpdate Your Morning Shower with The White Company Robe
Step out of your morning shower and into pure comfort with The White Company Lightweight Waffle Robe, an essential to elevate everyday rituals. Crafted from a soft, lightweight cotton blend with a breathable waffle texture, this robe is perfect for wrapping up post-shower while you sip your coffee or get ready for the day.
Designed to feel as fresh as it looks, the robe’s quick-drying fabric is ideal for that cozy, spa like sensation right after your shower. Add a little luxury that makes stepping into the day feel like that little bit more special.
The White Company Lightweight Waffle Robe
SHOPUp Your Hydration with the Aarke Carbonator
When only sparkling water will do. We love San Pellegrino but having a constant stock takes up a lot of space. Instead make your own sparkling with this sleek Aarke Carbonator. We love the impeccable Scandinavian design, the Aarke Carbonator combines form and function, bringing professional-grade carbonation to your home.
It's also a good sustainability boost, letting you say goodbye to bottles with this eco-friendly solution. Its stainless steel construction ensures durability, while its compact design fits seamlessly into any modern kitchen aesthetic.
Aarke Carbonator
SHOPLux Your Toast with the Le Creuset Stoneware Butter Dish
Can toast be luxury? What about crumpets? We like to think so with the Le Creuset Stoneware Butter Dish. Rather than a messy, buttery paper wrapper or worse, a plastic Lurpak container, this European-inspired dish keeps your butter at the ideal consistency for spreading, while its white stoneware finish adds to any dining table.
Designed with the quality and durability Le Creuset is renowned for, it's crafted from high-fired stoneware, making it resistant to scratches, chips, and stains. Its snug-fitting lid ensures your butter stays fresh, whether on the countertop or in the fridge.
Le Creuset Stoneware European Butter Dish
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