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LIFESTYLE

The Art of the Soft Life

We love the grind but its only good if you get to enjoy the downtime as well. Our feeds are filled with soft life hashtags and we can definitely get behind the concept of slowing down, indulging in small luxuries, and making even the most mundane parts of your day feel like something special.

Small Indulgences That Feel Seriously Luxe

Luxury doesn’t have to mean Hermès blankets and Birkins (though, we fully support both). Sometimes, the smallest details, a monogrammed hand towel, a perfectly steamed silk pillowcase, or pyjamas that you can't wait to get into, are what make everyday life feel that much better.

The Best Iftars in Dubai for Ramadan 2025

Ramadan in Dubai is more than just a month of fasting, it’s a time for reflection, spiritualism, gathering, and sharing dining experiences with those dearest to us. From beachside banquets to Michelin-starred meals, here’s where to book your iftar this Ramadan.

How to Stay Energised and Healthy During Ramadan

From the best Suhoor for sustained energy to hydration hacks, digestion tips, and exercise strategies, here’s everything you need to know to stay balanced this Ramadan.

Soft Girl Morning Routine

A good morning routine shouldn’t feel like a full-time job. Instead of overhauling your entire life in an attempt to be that girl, let’s focus on small, sustainable habits that actually make mornings better.

The Signature Scent Theory: How to Find Your Perfume

A signature scent isn’t just perfume, it’s your personal brand in a bottle. The equivalent of a signature red lip or perfectly tailored blazer, instantly recognisable, effortlessly chic, and something you become known for.

Hosting Galentines This Year?

Valentine’s Day? Cute ish. Galentine’s Day? Iconic. There’s something undeniably soul warming about gathering your best friends, pouring a great wine, and celebrating your friendship with a dinner that actually feels special.

The Chic Girl’s Guide to At Home Self-Care Nights

Even though January is out of the way, cold nights, busy AF work schedule and the winter gym arc is taking it out of us. We're still in hibernation mode, plus there’s something undeniably luxurious about a self-care night done right.

Everything You Need to Know About Becoming a UGC Creator

User-Generated Content (UGC) has taken over the way brands approach online marketing and if you’ve been doom scrolling through social media lately, you’ve probably seen the term pop up everywhere. But what exactly is UGC, and how do you become a successful UGC creator?

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